Profile
Erajaya Swasembada Tbk
Erajaya Group grew from its humble origin in the early 1990s to become national powerhouse in distribution and retail of mobile comunnication products. Today, Erajaya Group is the official distributor for 10 international mobile communication brands and an authorised partner for major mobile operators. Recently, the Group has launched its own mobile handset under the name of Venera.
Ardy Hady Wijaya started a microbusiness trading handsets after observing a growing popularity in mobile services and became convinced that there would be a very promising prospect in distributing and retailing mobile communication products. As a microbusiness with limited working capital, he often had to personally deliver the products to his retail partners. By 2000, Ardy’s hard work and persistence enabled him to open two retail outlets in the bustling Roxy Mas and Mangga Dua shopping complexes, which were Jakarta’s epicenter for mobile handset retailing.
In 1996, PT Erajaya Swasembada, or Erajaya, the establishment of what we now know today as the Erajaya Group, was incorporated.
By 2004, the Group strategically partnered with Satelindo’s (now Indosat) as an authorized distributor for its products. This led to a chain of partnerships with most major mobile operators in Indonesia, including Telkomsel, XL, Esia, and Axis.
The following year, Erajaya was appointed to be one of Nokia’s authorized distributors in Indonesia. Most recently, along with an acquisition of PT Teletama Arta Mandiri (TAM) in 2011, the Erajaya Group currently provides a comprehensive portfolio of international brands to become Indonesia’s leading distributor and retailer of mobile communication products. Today, Erajaya Group brand portfolio consists of Apple, Acer, BlackBerry, Dell, Huawei, LG, Motorola, Nokia, Samsung, Sony Ericsson, and Venera, the Group’s own mobile handset brand.
Erajaya Group has grown into a nationwide distribution network make up of 70 distribution branches, 236 stores in 27 cities and partnership with more than 16,000 third-party resellers. It is the market leader for mobile communication products distribution in Indonesia commanding 24% market share in 2010.
| Security Code | : | ERAA |
| Office Address | : | Jl Gedong Panjang No. 29 – 31, Jakarta 11240 |
| Mail Address | : | syaiful.hayat@erajaya.com |
| Phone | : | 021-6905050 |
| Fax | : | 021-69831225 |
| NPWP | : | 01.802.172.5-038.000 |
| NPKP | : | 0 |
| Website | : | www.erajaya.com |
| Listing Date | : | 14-Dec-2011 |
| Board | : | Primary |
| Main Business | : | Distribution and Retail Trade of Products and Mobile Communication Service and Supporting |
| Sector | : | TRADE, SERVICES & INVESTMENT |
| Sub Sector | : | RETAIL TRADE |
| Stock Administration Bureau | : | PT Raya Saham Registra |
Subsidiary :
| Name of Subsidiary | Line of Business | Total Asset | Percentage |
|---|---|---|---|
| PT Teletama Artha Mandiri | Distributor | 1352338116457 | 99.99 % |
| PT Erafone Artha Retailindo | Retailer | 477177284329 | 99.23 % |
| PT Sinar Eka Selaras | Distributor | 351251701933 | 99.5 % |
| PT Era Sukses Abadi | Property | 90915256337 | 99.9 % |
| PT Data Citra Mandiri | Retailer | 269901355988 | 99.98 % |
| West Swan Overseas Ltd. | Investment | 10273342664 | 99.99 % |
Ownership
Shareholders :
| Shareholders Name | Shareholders Type | Number of Share | Percentage |
|---|---|---|---|
| PT Eralink International | More Than 5% | 1738996040 | 59.97 % |
| Richard Halim Kusuma | Directors and Commissioners | 1250000 | 0 % |
| Hasan Aula | Directors and Commissioners | 1250000 | 0.04 % |
| Sintawati Halim | Directors and Commissioners | 1500000 | 0.05 % |
| Ardy Hady Wijaya | Directors and Commissioners | 1250000 | 0.04 % |
| Budiarto Halim | Directors and Commissioners | 1250000 | 0.04 % |
| Andreas Harun Djumadi | Directors and Commissioners | 1250000 | 0.04 % |
| Sim Chee Ping | Directors and Commissioners | 1250000 | 0.04 % |
| Public | Less Than 5% | 1161003960 | 40.03 % |
Key Executive
Director :
| Director’s Name | Director’s Position | Independent |
|---|---|---|
| Budiarto Halim | Chief Directors | No |
| Hasan Aula | Vice president | No |
| Jody Rasjidgandha | Directors | Yes |
| Sintawati halim | Directors | No |
| Sim Chee Ping | Directors | No |
| Andreas Harun Djumadi | Directors | No |
Comissioners :
| Commisioners’ Name | Commisioners’ Position | Independent |
|---|---|---|
| Ardy Hady Wijaya | Chief Commissioner | No |
| Lim Bing Tjay | Commissioner | Yes |
| Richard Halim Kusuma | Commissioner | No |
