(Insider Stories) - Indonesian businessman Erick Thohir has set out his business strategy for Inter as reports suggest he is set to purchase 75 percent of the Nerazzurri. The two pillars of Thohir’s plans are to build a new stadium and to work on exporting the Inter brand to the Asian market.
According to Gazzetta Dello Sport, the key short-term objective is to qualify for the Champions League, as the long-term plan is reliant on the estimated €30 million to €40m extra revenue generated by playing in Europe’s elite competition.
Thohir believes that Inter’s record low turnover of €170m in the 2012-13 season obscures the financial potential of the club. The D.C United owner sees a new stadium for the Nerazzurri as a necessity that could boost Inter’s revenue from €25m per annum to €80m-100m, but building a new stadium could prove difficult with Italy’s tradition of clubs renting their grounds from local councils.
Plan B is to continue sharing the San Siro with AC Milan but renovating the stadium and purchasing land in the surrounding areas on which to place commercial enterprises.
The second part of Thohir’s plan is inspired by the success of the English Premier League in exporting their brands to Asian markets over the last 20 years.
He wants to see Inter focus on expanding its commercial interests in Asia as Thohir believes the region offers the potential to bring in the revenue that will allow Inter to close the revenue gap to Europe’s most profitable clubs.
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