AppsFlyer, the global attribution leader, raised a US$210 million Series D-funding round led by General Atlantic, an equity firm based in New York, said the company today (01/21) - Photo by the Company

JAKARTA (TheInsiderStories) AppsFlyer, the global attribution leader, raised a US$210 million Series D-funding round led by General Atlantic, an equity firm based in New York, said the company today (01/21). This investment comes three years after the provider’ Series C-funding round and bringing the company’ total funding to $294 million.

AppsFlyer, one of the fastest-growing SaaS businesses, has seen five times growth in annual recurring revenue (ARR), exceeding $150 million in 2019. This follows a five-year growth in ARR from $1 million to $100 million.

Alex Crisses, Managing Director at General Atlantic and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’ board of directors. The company said, after raised the fresh funds, have plans to open its seventh Asia-Pacific office, in Jakarta, Indonesia in this year.

“AppsFlyer’ commitment to being independent, unbiased, and representing the marketer’ interests has garnered the trust of many of the world’ leading brands, and we see significant potential to capture additional opportunity in the market,” said Crisses.

From Indonesia’ Ruangguru to India’ Rubicon Research, General Atlantic has been expanding its Asia portfolio in recent years.

While, Oren Kaniel, AppsFlyer’ CEO and co-founder commented, “We take this responsibility very seriously. This new round enables us to double down on our mission to empower marketers with the tools needed to catapult their success and make accurate, better-informed, strategic decisions, as well as help drive innovation and transparency across our industry.”

AppsFlyer’ APAC President and Managing Director, Ronen Mense, added, in 2020, he predict that Asia Pacific will hold the world’ largest quantity of app-install ad spend at $30 Billion.

Currently, AppsFlyer works with more than 12,000 customers and is connected to an ecosystem of over 5,000 partners. The existing investors of the company are Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture Capital, and Magma Venture Partners participated in the round as well.

Last year, General Atlantic Indonesia (GAI) has involved in the investment round for edutech platform, Ruangguru, with worth of $150 million joined with United States’ GGV Capital. Beside, GAI also has invested in other global education company such as Byju’, Hotmart, Arco, Open Classrooms, and Little Golden Star.

The company which opened its Jakarta’ branch in 2018, also injected investment to another Indonesian company, PT MAP Boga Adiperkasa Tbk (IDX: MAPB).

Written by Staff Editor, Email: theinsiderstories@gmail.com