SIRCLO announced has acquired Orami, the largest parenting platform in Indonesia with undisclosed amount - Photo by the Company

JAKARTA (TheInsiderStories) – E-Commerce enabler company, SIRCLO announced has acquired Orami, the largest parenting platform in Indonesia with undisclosed amount. Through this acquisition, brands that work with SIRCLO can focus on the strategic aspects of their business when entering e-commerce channels and leave the sales management to its omni channel solutions.

The two companies have served more than 100,000 well-known brands, ranging from small and medium enterprises (SMEs) to multinational companies, reaching millions of consumers across 34 provinces of Indonesia. Founder and CEO of SIRCLO, Brian Marshall explained, this corporate action can expand the enabler services offered by the company to brand owners who are seeking to enter the online market.

Earlier, The company and other local e-commerce player, ICUBE, has merged. It said, the merger brings thousands of clients from various businesses of any size and aims to unite the strengths of the parties.

“We see this synergy as a really big opportunity to accelerate Orami’ growth. There are so many remarkable potential synergies that we can explore, hence we are very happy to be able to join SIRCLO’ big family,” claimed Ferry Tenka, CEO of Orami in a written statement today.

While, co-founder and managing partner of East Ventures, Wilson Cuaca stated, the acquisition of Orami is a strategic step that will accelerate SIRCLO’ capabilities in better serving brand owners and SMEs. After the acquisition, Orami will operate as an independent entity that is integrated with SIRCLO’ line of services. The CEO of Orami, will be taking on a new role as chief marketing officer and Hendrawan Kartika, president of Orami, as the new chief financial officer at SIRCLO.

Founded in 2013, SIRCLO has closed the Series-B funding of US$6 million in 2020 from East Ventures, PT OCBC NISP Ventura, Skystar Capital, PT Sinar Mas Land, and others. Marshall asserts that the Series-B funding took place at the right moment, exactly when SIRCLO as an is in a strategic business sector to achieve faster growth.

Amidst the pandemic, the ministry of information noted that online shopping transactions have increased by up to 400 percent. The crisis also accelerates ecommerce penetration growth. SIRCLO Insights’ 2020 e-commerce report projected 12 million new e-commerce users only in the few months where strict social distancing measures were implemented. Brands that have been relying on traditional sales channels are now prompted to enter online platforms to keep serving their customers well.

In 2020, SIRCLO recorded a fourfold transaction surge, boosted by the changes of consumer behavior during the COVID-19 pandemic. SIRCLO’ efficient financial management capabilities have led the company to a positive net operational income by the end of 2020, with a combined turnover recorded at Rp3.3 Trillion (US$227.58 million).

“With the hope that the pandemic situation will subside once the vaccines are distributed in Indonesia, we see that the offline shopping method will revive, as consumers long for physical experiences as a means of refreshing outside the home. This is a crucial moment for brands to provide the best omni channel experience for consumers, not only by being online and offline, but also by integrating their online and offline assets so that consumers get a seamless experience, “said Marshal on January 2021.

In 2021, SIRCLO targets to experience a business increase of at least two times compared to 2020. The company. While, Orami, the first an e-commerce platform for Mom and Baby products, recording over five million monthly active users. Tenths of thousands of mothers have joined the Orami mother community (komunitas ibu Orami).

US$1: Rp14,500

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