JAKARTA (TheInsiderStories) – Member.id, a loyalty service provider, marketing and technology firm, announced has secured Series A funding with total amount of US$1.1 million led by East Ventures joined with travel apps, Traveloka, said the startup today. The investment will uses to scale up its content creation capabilities to further accelerate its mission in changing the loyalty landscape in Indonesia.
The digital firm also announced its expansion into the creator economy with the addition of Travel Secrets, a travel content platform spearheaded by Marianne Rumantir and Luna Maya, as a part of the company. With the new sercvice brought into the mix, the startup established a new content production division called TS Media.
The conception of TS Media will allow brands and companies to tap into Indonesia’ booming creator economy with clarity, equipping them with technology and expertise provided by Member.id.
The company focuses on providing strategy consulting, data analytics, and tech solutions to drive retention and uplift from existing customers. Meanwhile, TS Media will focus on creating content to raise awareness and activation through content, driving up customer acquisition for businesses.
“We are expanding and creating new programs with new talent to cater to different audiences. This opens up more opportunities for new brands across different industries to work with us,” said Marianne Rumantir, CEO and co-founder of Member.id.
Luna Maya, an actress and entrepreneur with 50 million+ social media following across multiple platforms, also joined the company as the managing partner. While, the strategic investment from Traveloka brings in the unicorn’s extensive networks of merchants and business opportunities for Member.id.
The creator economy is flourishing in Indonesia, fueled by the country’ unique mobile-first behavior, boosting the rise of content creators with millions of followers across social media platforms. According to App Annie, Indonesians spend an average of 5.2 hours per day on mobile in 2020, the highest in the world. Every month, internet users in the archipelago spent 25.9 hours on YouTube, 17 hours on Facebook, 17 hours on Instagram, and 13.8 hours on TikTok on average.
“As we start living in the post pandemic era, we are witnessing the shift of media consumption. One of the key trends is the rise of the creator economy, which is the extension of Member.id’ customer management solution,” said Willson Cuaca, co-founder and managing partner of East Ventures.
And Traveloka Group’ president, Caesar Indra, stated, “Member.id’ unique content driven strategy can open a new door of opportunity to Traveloka users and our travel and lifestyle business partners.”
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