JAKARTA (TheInsiderStories) – PT Surya Citra Media Tbk (IDX: SCMA), the holding of television provider with brand SCTV and Indosiar, aimed to acquire 50 percent of the entertainment and advertising company, PT Benson Media Kreasi (BMK) for Rp44 billion (US$3.07 million), said the management on Monday (08/12).
Based on an official statement, Director of SCMA Rusmiyati Djajaseputra said that the company will purchase 19.9 percent or 1,999 shares of BMK from PT Benson Kapital Indonesia (BKI) with the worth of Rp774.31 million. The company also aimed to purchase one share owned by Liliane Even Harris Christian for Rp378.350.
“The company is in the final stage to purchase the shares from BKI, Bernhard Agus Subiakto and BKI which made the company own 50 percent of BMK shares,” she said.
Djajaseputra stated the company will use the internal fund to finance the acquisition deal. After the deal, SCMA hopes it will boost its business performance and leverage the television provider position as the leading media company in 5he county.
For the information, Benson Media Kreasi is established by Bernard Agus Subiakto who has ownership in Base Film Studio, Allstars.id, IDEAfest, Wonderfest, Jakarta Halal Things and several e-Sports events.
Aside from that, Benson Media Kreasi is also focused on some businesses such as studio film, marketing influencer, event organization, and e-Sports which complete the existing company business.
Beside acquired BMK, Surya Citra Media also planned to acquire four new online media companies aiming to strengthen its position as a media company.
The acquisition plan was 99 percent of shares in PT Vidio Dot Com, 51 percent at PT Kapanlagi Dot Com Network, 99 percent of shares in PT Binary Ventura Indonesia, which owns 60 percent of shares in PT Estha Yudha Ekatama and 50 percent stake in PT Samara Media Entertainment.
The four online media have businesses that could complement the integrated media company. Vidio.com is a video streaming service that also provides sports, music, entertainment and film content services. Kapanlagi Network oversees several online media such as liputan6.com, merdeka.com, kapanlagi.com, fimela.com, bola.com, bola.net, brillo, otosia.com, and dream.co.id.
Estha Yudha Ekatama also owns space ads and Samara Media Entertainment has a film studio business, marketing influencer, event promoter, and e-sports.
The company had agreed on the conditional sale and purchase of three acquisitions deal, which is 99 percent of PT Mediatama Anugrah Citra on vidio.com with a value of Rp104.1 billion (US$7.38 million), 51 percent of the shares of PT Creative Media Works at Kapanlagi Networks with a value of Rp174.7 billion, and 99 percent of PT Elang Mahkota Teknologi Tbk (IDX: EMTEK) at Binary Ventura Indonesia with a value of Rp45.45 billion.
Surya Citra Media is also in the finalization stage to purchase 50 percent stake in Samara Media Entertainment which is owned by BKI, Bernhard Agus Subiakto, and PT Benson Media Creations.
At the end of last year, SCMA made a buyback with a value of Rp3 trillion or as many as 14 billion shares. The buyback was done to increase the value of shares by returning excess cash flow to shareholders. Through this action, the company’s return on equity would increase so that it would have a positive impact on shareholders.
In the same year, Surya Citra Media also increased its capital through a private placement mechanism through the issuance of 1.46 billion shares or the equivalent of 10 percent of the issued and fully paid capital with a nominal value of Rp50 per share.
The implementation price is at least Rp2,446 per share. In the end, Surya Citra Media will reap fresh funds of around Rp3.58 trillion through corporate action. Funds from a private placement will be used for business development by acquiring new media companies. Because the acquisition is the most optimal step to boost performance.
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