JAKARTA (TheInsiderStories) – The number of foreign tourist visits to Indonesia in January 2021 still suffered and declined by 89.05 percent compared to the same month of last year, the statistic bureau reported today. The arrival numbers lowered from 1.29 million visits in January 2020 to 141.26 thousand visits in the first month of this year.
When compared with December 2020, the number of visitors decreased by 13.90 percent. The room occupancy rate of star-classified hotels in Indonesia also down 30.35 percent compared to January 2020 reached 49.17 percent and from the previous month, the occupancy rate declined by 10.44 points. The average length of stay recorded 1.86 days, or down 0.02 points when compared to the average length of stay in January 2020.
Tourism and creative economy minister, Sandiaga Salahuddin Uno, targeting around seven million foreigners to visits Indonesia in this year. He noted, the impact of COVID-19 on the tourism sector has prompted his office to adjust the targets.
The strategies to realizing the targets, the ministry will focus on completing the development of five super priority destinations, like Lake Toba in North Sumatera, Borobudur in Central Java, Mandalika in Lombok, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi.
Then, said Uno, strengthening the 3A (Attractions, Amenities and Accessibility) tourism facilities, encouraging investment in the tourism sector, and strengthening tourism promotion by optimally utilizing digital technology. The ministry will also implement three strategies namely innovation, adaptation, and collaboration.
In the innovation strategy, explained the vice minister, Angela Tanoesoedibjo, the use of big data to design more effective and personal promotions. Her office will also innovate in terms of the products offered, such as outdoor tourism, sport tourism, health tourism, wellness tourism, ecotourism, even medical tourism.
The second strategy is adapting CHSE-based health protocols (cleanliness, health, safety, and environment) in each tourism destination and creative economy line. This CHSE-based protocol will be the key to promotion in an effort to accelerate the recovery of tourist confidence in the tourism sector during a pandemic. Then, the development of e-HAC (electronic-Health Alert Card) with health ministry and telecommunications service providers, so that later they are not only record the visits but also monitor movements.
Written by Editorial Staff, Email: email@example.com