JAKARTA(TheInsiderStories) - PT Elang Mahkota Teknologi Tbk (IDX:EMTK) and BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in secure mobile communications, announced a strategic alliance with that will provide cross-platform BBM users with access to enrich content and services.
This landmark partnership accelerates BlackBerry’s vision to advance BBM for the consumer market through a licensing agreement with Emtek Group that enables the company to develop new BBM applications and services for Android, iOS and Windows Phones.
To strengthen the alliance, Emtek’s digital content arm KMK Online will establish an office in the Toronto area to work closely with BlackBerry. KMK Online has a wide breadth of media assets that will be combined with more than 20 of Emtek’s businesses and investments to bring significant value and services to BBM.
These investments span across broadcast television, Web properties, content production and artists. This means, in the coming months, users will have access to a plethora of content such as national free-to-air (FTA) television stations, one of the leading online video platforms, three exclusive production houses and a library of more than 100,000 hours of TV and premium content, just to name a few.
“Emtek’s impressive background and pedigree in entertainment, content and technology makes them the perfect partner to maximize the potential of BlackBerry’s messaging platform while meeting our financial and operational goals,” said John Chen, Executive Chairman and CEO, BlackBerry in a press statement.
Alvin Sariaatmadja, CEO of Emtek said,”We see significant opportunity to grow the consumer BBM business globally and are excited to invest in research and development to further advance BBM.”
Partnering with Emtek enables the growth of both consumer and enterprise BBM. As Emtek advances the platform for the consumer market, BlackBerry will continue to advance the platform for enterprise with BBM Protected, the world’s most secure cross-platform messaging service.
BBM Protected provides enterprise-grade messaging for Android, iOS, BB10 and BBOS, and enables users to stay connected and engaged with each other through real time messaging, voice and video communications. (*)