JAKARTA (TheInsiderStories) – Finantier, Indonesia-based open finance startup, announced a pre-seed funding round led by East Ventures with participation from AC Ventures, Genesia Ventures, and other investors. The investment company also give an undisclosed amount of seed funding in social commerce enabler startup, Desty.
Diego Rojas, Keng Low, and Edwin Kusuma founded Finantier earlier this year to provide the infrastructure and data products required by businesses to build the next generation of financial services. The startup enables digital platforms to securely work in collaboration with financial institutions to create seamless and personalized experiences for consumers, who can benefit from their data.
Rojas is a former CTO of multiple startups in Singapore and other countries. As a software engineer, he has more than a decade of experience building financial technology (FinTech) products for companies in the America (LendingClub), China (Dianrong), and Southeast Asia.
Then, Low is a software engineer with experience working in Silicon Valley. He was also previously the entrepreneur in Residence at East Ventures, where he worked closely with the firm’ partners and portfolio companies such as Warung Pintar and Fore Coffee in technical development and product management. And, Kusuma is ex Google. Previously, he was sitting in C-level for several FinTech companies in the P2P lending space in Indonesia.
“We leverage on the digital footprint of consumers and businesses to enable them to securely access tailored financial services that improves their financial wellbeing,” sai Low in an official statement released today (12/02).
While, Desty is a digital platform that helps creators, influencers, and merchants to easily build a single online destination to promote and sell their products. The startup currently offers two products, Desty Page and Desty Store.
“Desty comes as the local, simple, and free solution for independent online businesses to create landing pages and build their own branded online store in just minutes,” said Bill Wang, CEO and Founder of the provider.
Launched in October 2020, the company already works closely with thousands of users including online brands (Alowalo, Babycare, Notbad), content creator (Mindblowon Studio or Tahilalat), as well as influencers from food, travel, lifestyle, and fashion industries. The operator also has finished the integration with key local partners to add payment and logistics in its store platform.
Desty will use the funding to accelerate its product development and user acquisition, targeting 100,000 users in the first half of 2021. Willson Cuaca, co-founder and managing partner of EastVentures commented, “We are excited to work with Desty to help the millions of Indonesian online sellers and content creators to connect their businesses across multiple e-commerce and social media platforms.”
Wang had been with Alibaba for 17 years, took part in the company evolution from B2B business Alibaba.com to AliExpress and witnessing Alibaba journey into the global behemoth today. Bill Wang founded Desty with the help of Eric Natanael, an executive with local and global experiences in the various industries.
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