by Henry BL Toruan, PHD
Ride-hailing’ (also known as ‘ride-sharing’) platforms connect drivers and vehicles with consumers who need transport, at an agreed price. Typically, a customer uses an app on her smartphone to request a ride at a particular time and from a specific place. The app on the phone then walks the customer through a series of steps, including the actual or expected price of the ride, the location of the driver, and the likely wait time. It also allows the customer and the driver to contact each other without giving out personal information.
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